003 - Local Responses to globalisation

Syllabus Points

Discuss (AO3) civil society responses to globalisation; the adoption, adaption (glocalization) or rejection of globalised goods, services and cultural traits.

Evaluate (AO3)the relative costs and benefits of local commercial production to the producer, the consumer and the local economy, compared with the costs and benefits of globalised production.

Image One - Fairtrade Logo

Taken From: http://4.bp.blogspot.com/_Usrq--vrsUU/SiAthomfwtI/AAAAAAAAADk/UsB0YpUosFA/s200/fairtrade-logo1300.jpg

Key Terminology

  • Discuss
  • Evaluate
  • Civil society
  • Globalisation
  • Glocalization
  • Cultural traits
  • Commercial production

Define the key terms above using your 'Global Interactions' textbook by Guinness and the 'Command Term Posters' in the classroom. All of the terms above we have done before so it should just be a review!

Activity One - Comprehension Civil Societies

Using the textbook 'Global Interactions' by Guinness pages 224-233 answer the following questions:

  1. Who are the supporters and what is their stance on globalisation?
  2. Who are the rejectionists and what is there stance on globalisation?
  3. Who are the reformists and what is there stance on globalisation?
  4. Who are the alternatives and what is there stance on globalisation?
  5. In what category do the trade unions fit and why?
  6. How has the Middle East rejected globalisation? Use pages 215-221 in the 'Global Interactions. IB Geography Case Studies for the Higher Level Extension.' textbook.
  7. How do civil society groups fit in?
  8. What the youtube clip below and describe why they are could be classified as in the alternative group?

8. Using figure 2 on page 226 suggest how businesses can become more sustainable.

9. What is corporate social responsibility and why is it a vital element in sustainability?

10. Give examples of how global brands have adapted to local markets. You can use the image below to help you.

Image Two - Barbies from around the world

Taken From: http://i4.mirror.co.uk/incoming/article7262908.ece/ALTERNATES/s615b/barbie-dolls.jpg

Taken From -


Image Three - McDonalds in Marrakech

Taken by - Ellena Mart

11. How can globalisation play a part in peace?

12. Write a summary of the trade unions response to globalisation.

Activity Two - Case Study

The second syllabus point focuses on the cost and benefits of the process of making, buying and selling locally produced food. Develop a case study of a product that is made, bought and sold locally focusing on the impact that it has on the producer, consumer and local economy.

Aspects to include:

          • Why do companies work on an international scale?
          • What problems have been caused by companies working on an international scale?
          • Outline of a local business
          • Impact on the producer.
          • Impact on the consumer.
          • Impact on the local market.

Useful Resources

Global Interactions text book by Guinness pages 228-233.

Business Insider - Nike

TED Case Study - Nike

The in class notes on Jimmy's Supermarket.

The People's Supermarket

The Guardian - The People's Supermarket

Spiked - Why I don't buy this People's Supermarket