002 - Crowd-Sourcing Technologies

Geographic Knowledge and Understanding

Strategies to build resilience:

- re-shoring of economic activity by TNCs

- use of crowd-sourcing technologies to build resilience by government and civil society


The process of building resilience has the possibility of creating power at varying scales.


  • To have knowledge and understanding of the re-shoring of economic activity by TNCs as a strategy to build resilience.

  • To have knowledge and understanding of the use of crowd-sourcing technologies to build resilience by government and civil society.

Key Terminology

            • Reshoring

            • Crowd-sourcing

            • Evidence-informed policy-making

Define the key terms above by using the 'Useful Links' below:

Useful Links

Activity One - Define

The word resilience is being thrown a lot these days but what does it actually mean? Is the meaning any different when it is about an individual as opposed to a TNC? Watch the YouTube clip below and describe what we need to do to be more resilient.

Activity Two - Resilience and TNCs

As most of you have an Apple device in your bags we are going to focus on what they have tried to do to make themselves more resilient. Building your key products abroad can make you more susceptible to changes in political relationships and even problems along the supply chain. We are also going to explore the impact of the horse meat scandal in the UK. Answer the following questions.

      1. Why does Apple want to bring production of their products back to the USA?

      2. Have Apple been successful in their aim? Explain your answer.

      3. Describe the causes of the horse meat scandal in the UK.

      4. Why are supermarkets pledging to use more local products? What impact may that have?

Activity Three - Crowdsourcing

I initially thought crowdsourcing was just a basic poll online about the publics opinion concerning a controversial issue, but that is perhaps an outdate and uniformed view of the power that crowdsourcing can have. We are going to look at the benefits and power behind crowdsourcing in relation to planning for crisis and improving transportation links. Answer the questions below:

      1. Read the first article in the 'Useful Resources' box and outline how crowdsourcing can be vital in solving regional issues.

      2. What is 'Waze'?

      3. How does Waze work?

      4. How has Waze revolutionised driving?

      5. How have Facebook used crowdsourcing to help countries that have experienced a crisis?

      6. Universities are often at the forefront of technological change. Why is Berkeley encouraging us to use their app 'Myshake'?

      7. Why could our input to Myshake be invaluable for the service they hope to provide?

Exam Style Question

“Mass collaboration is the future of building resilience.” Discuss this statement. [16 marks]

This lesson was development in collaboration with Richard Allaway from geographyalltheway. For more resources please visit www.geographyalltheway.com