Describe (AO1) the role of TNCs and the media in spreading consumer culture.
Select two different branded commodities and examine (AO3) the spatial and temporal pattern of adoption on a global scale.
Define the terms above using the 'Global Interactions' textbook by Guinness, the 'Command Word' posters in the classroom and the links below.
Bond - A British Brand?
Need to go to YouTube to watch it - Bond - Product Placement
Selling English Style
Develop a case study for two branded commodities on how they have spread throughout the world in terms of time and place. I would recommend that you focus on Coca Cola (Coke) and McDonalds. You need to make sure you include not just a historical account but actually what has allowed this products to be become readily available throughout the world.
'Global Interactions' text book by Guinness pages 163 to 166.
'Wealth is drained out of local economies into the hands of a very few, rich elite.' Discuss
(15 marks)