001 - Cultural diffusion: the process

Syllabus Point

Describe (AO1) cultural traits in terms of language, customs, beliefs, dress, images, music, food and technology.

Examine (AO3) the diffusion of cultural traits resulting from the international movement of workers, tourists and commodities.

Key Terminology

• Describe
• Examine
• Cultural Traits
• Diffusion
• Commodities

Define the words above using the command word posters in the classroom, your 'Global Interactions' textbook by Guinness and the 'Useful Links' provided below.

Useful Links

• Andrew Edu Definition: Cultural Traits
• Wikipedia Definition: Diffusion
• Wikipedia Definition: Commodities

Activity One - Describe and Draw

We all come with preconceived ideas concerning what different cultural groups are like. Whether we consider their dress, language, accent, music they listen to or even food they eat. Below are four different images of what an English person is like.

• What is happening in each of the images?
• Are these images a typical representation of someone who is English?

Image One - Dancing Image Two - Hunting

Image Three - Sport Image Four - London

1. Using A4 plain paper draw someone from the USA and Morocco.
2. Label or add to your diagram symbols for the following features:
   • language
   • religion
   • music
   • television
   • sport
   • food
   • dress
   • customs

3. Watch the youtube clip below and describe how Americans are discussed.

4. Is it a fair representation of an American? Explain your answer

5. Using the 'Global Interactions' textbook by Guinness make notes on the different aspects of culture pages 144 to 150.

Activity Two - Discussion

Today cultures are not necessarily as distinct as they once were due to the fact we have many more global links. The internet and the decrease in the friction of distance has a lot to answer for when it comes to the idea of cultural diffusion. Answer the following questions to address why the mixing of cultures is a consequence of global interactions. Use the 'Useful Resources' box to help you.

1. What is cultural hybridity?
2. How are cultural traits spread around the world? You need to consider the following factors:
   • International migrant workers
   • Mass tourism
   • Commodities
   • Time-space convergence

Useful Resources

'Global Interactions' textbook by Guinness pages 151-154

Exam Style Question

Analyse the diffusion of cultural traits resulting from the international movement of workers, tourists and commodities. [10 marks]