001 - Defining glocalisation
Distinguish (AO2) between the terms globalisation and glocalisation.
Define the key terms above using your 'Global Interactions' textbook, the 'Command Term' poster in the classroom and the links provided.
Activity One - Comprehension
We are going to be looking at different examples of how companies have changed or adapted their goods to suit different markets. Glocalisation is very common and can impact the type of food that is found in McDonald's to the different sizes or shapes of clothing. Answer the following questions using the 'Global Interactions' textbook pages 211 - 217.
- What are the limitations of globalisation?
- What is localization?
- What are the basic steps of localization?
- Where does the word glocalisation come from?
- How does glocalisation occur?
- What are the positives of glocalisation?
- How can Interflora be deemed a local yet global organisation?
- Watch the following youtube clips and suggest how they illustrate the importance of developing a global product for a local market.
- Using Leo Hickman's book 'Final Call', how has Disney adapted to the Chinese market?