Distinguish (AO2) between the terms globalisation and glocalisation.
Define the key terms above using your 'Global Interactions' textbook, the 'Command Term' poster in the classroom and the links provided.
We are going to be looking at different examples of how companies have changed or adapted their goods to suit different markets. Glocalisation is very common and can impact the type of food that is found in McDonald's to the different sizes or shapes of clothing. Answer the following questions using the 'Global Interactions' textbook pages 211 - 217.