Activity One - Local Resistance

Local resistance to TNCs can come in different formats. Sometimes the TNC just reads the situation wrong and does not adapt to the local market. This then leads to a rejection of that good and the TNC fails in that market, this is the case of Dunkin Donuts in India. The other is when the local people choose on purpose to fight the TNC. 

France has long had a love hate relationship with McDonald's and while the TNC has largely been successful there are still pockets of society that reject the company. The people who live on Ile de Oleron have fought through the political courts as well as protested in the streets about McDonald's wanting to open up a franchise on their island. 

Both forms of local resistance have had an impact on the TNCs but now we are going to find out more.

• • 1. Develop two detailed examples of how the local resistance has created a rejection to a global brand.

       1. 1. 1. 1. • Outline of the brand

                   • How has the brand spread globally?

                   • What have the local people done to reject the brand?

                   • How successful has their rejection been?

Useful Resources

Activity Two - Civil Society

We now need to look at how civil society groups reject globalisation and we are going to do this in relation to food. Many restaurants are promoting their 'local' credentials by saying they are sourcing their food from local farms, but can this be rolled out further?

• • 1. Watch the youtube clip and read the three articles to create a detailed example of how civil society groups are promoting the use of food from urban or local farms. The articles go from the national to regional scales.

Useful Resources