001 - Defining glocalisation

Syllabus Point

Distinguish (AO2) between the terms globalisation and glocalisation.

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Key Terminology

  • Distinguish
  • Globalisation
  • Glocalisation
  • Localisation
  • Isomorphism
Define the key terms above using your 'Global Interactions' text book, the 'Command Term' poster in the classroom and the links provided.

Useful Links

Activity One - Comprehension

Answer the following questions using the 'Global Interactions' text book pages 211 - 217.
  1. What are the limitations of globalisation?
  2. What is localization?
  3. What are the basic steps of localization?
  4. Where does the word glocalisation come from?
  5. How does glocalisation occur?
  6. What are the positives of glocalisation?
  7. How can Interflora be deemed a local yet global organisation?
  8. Watch the following youtube clips and suggest how they illustrate the importance of developing a global product for a local market.
  9. Using Leo Hickman's book 'Final Call', how has Disney adapted to the Chinese market?


Plusnet - race

HSBC - World's Local Bank

Coop Bank

Sainsbury's Local

Useful Links