Syllabus PointDescribe (AO1) the role of TNCs and the media in spreading consumer culture.
Select two different branded commodities and examine (AO3) the spatial and temporal pattern of adoption on a global scale.
Key Terminology
Define the terms above using the 'Global Interactions' textbook by Guinness, the 'Command Word' posters in the classroom and the links below.
Useful ResourcesActivity One - Watch and DiscussBond - A British Brand? Need to go to YouTube to watch it - Bond - Product Placement
Activity Two - Case StudyDevelop a case study for two branded commodities on how they have spread throughout the world in terms of time and place. I would recommend that you focus on Coca Cola (Coke) and McDonalds. You need to make sure you include not just a historical account but actually what has allowed this products to be become readily available throughout the world.
Exam Style Question'Wealth is drained out of local economies into the hands of a very few, rich elite.' Discuss (15 marks) |